Working with a female financial planner in 2025 isn’t just a preference—it’s a smart choice, especially for women professional and small business owners. Female advisors offer more than just financial knowledge; they bring empathy, a holistic perspective, and a genuine understanding of the emotional side of money. For women looking to make informed financial decisions and feel truly seen in the process, a female financial planner can provide the support and expertise that align with their unique needs and values.
Here’s why working with a female, fee-only, advice-only investment advisor like Firm Footing Financial Planning could be exactly what you need!
1. Person-first Approach
When you’re looking for financial guidance, finding someone who “gets” you and is empathetic toward your unique situation and priorities is essential. Choosing an advisor isn’t just about credentials; it’s about finding a partner who aligns with your goals, values, and life experiences.
There is no one-size-fits-all approach to financial planning, and a female advisor is likely to want to get to know you and your needs. They also understand that your needs will evolve over time, and they’re committed to sticking with you through every financial milestone.
Imagine having someone in your corner who doesn’t just care about the numbers but also the person behind them. That’s what many female financial advisors offer.
2. Relatable Communication Style
Female advisors often have a knack for breaking down complex ideas into real-world language that resonates. Instead of overwhelming my clients with jargon, I always make sure you understand your finances without overcomplicating things or throwing around confusing terminology.
With Firm Footing Financial Planning, you’ll get someone who makes the complicated feel approachable and actionable. If you don’t understand a financial concept we discuss, I’m always here to explain it in a different way that fits your learning style.
3. They Understand Male-dominated Fields
Female financial planners work in a male-dominated field that is the epitome of a “boys club”. While most financial planning firms are NOT like stepping into The Wolf of Wall Street, women are still not the norm.
Because of this, finding a female financial advisor can be a bit more difficult! But, once you do, you can be sure they will understand what it’s like to fight for a seat at the table. If you are also a woman who works in a male-dominated field, this can be a huge benefit! It’s nice to be able to openly discuss your work situation without feeling awkward or judged.
4. Zero Sales Pressure
While not all female financial planners offer advice-only, fee-only services, many do! But what does this mean? With an advice-only, fee-only planner, you’re solely paying for guidance, not asset management or financial product recommendations. There’s no incentive for them to push a certain investment; they’re here to provide objective advice tailored specifically to your life.
Firm Footing Financial Planning does exactly this—you pay for time and expertise, period. No hidden agendas, no sales.
5. Empathy and Understanding in Complex Times
Financial conversations can be personal and emotionally charged. Female advisors often offer a naturally empathetic, safe, non-judgmental space to talk about finances—whether that’s managing debt, budgeting, or planning for future goals. This down-to-earth approach helps make difficult conversations easier. Instead of simply crunching numbers, they listen, making sure they understand your situation before diving into solutions.
With Firm Footing Financial Planning, you’ll feel seen, valued, and comfortable bringing up the hard stuff. I find that this openness actually results in better financial advice and a more comprehensive financial plan that truly aligns with your life.
6. Transparency First
Transparency is key in financial planning, especially when it comes to fees. Female financial planners tend to be incredibly upfront about costs, and they’re great at helping clients understand exactly where their money is going.
With Firm Footing Financial Planning, you’ll get an easy-to-follow fee structure, so there are no surprises—just straightforward, transparent advice. Check out or Services + Pricing page for more info!
7. Often Offer Hourly and Advice-Only Planning Options
If you’re just looking for quick guidance or a second opinion, hourly advising is the answer. A lot of financial firms push clients into comprehensive packages, but female advisors may offer an hourly rate—no big commitments required.
You get exactly what you need, when you need it. No more, no less! We offer hourly financial planning services here at Firm Footing because we believe that financial planning should be accessible for everyone!
8. They Recognize and Hold Space for Financial Gender Gaps
The unfortunate truth is that gender plays a role in financial outcomes, with women statistically saving less for retirement, often prioritizing family needs over personal wealth-building. A female financial planner understands these dynamics personally, making them well-equipped to guide clients through the unique challenges women face in finance.
A female advisor sees the whole picture—and she’s here to make sure you’re building financial stability on your terms—retirement savings included!
9. Work-Life Balance is a Shared Value
Female advisors often relate to the struggle of balancing work, life, and finances, which is especially valuable if you’re navigating a passion-driven career shift, re-entering the workforce after giving birth, or planning for long-term family responsibilities, like caring for aging parents.
As a fellow “doer”, your female financial planner can not give you advice, but also lean on their own personal life experiences—what they have done, should have done differently, and the financial outcomes they have seen from each possible financial choice. Can male financial planners also offer advice? Sure! But it’s nice to talk with someone who has lived it.
Female advisors understand firsthand the challenges of juggling many responsibilities and will keep them front of mind as they help you craft a realistic financial plan.
10. They’re Financial Advocates & Teachers
There’s a reason why most teachers are female—we’re great at it! Female financial planners are often strong advocates for you feeling empowered, educated, and in control of your finances.
Hand-in-hand with the empathy that female financial planners offer is the ability to tailor financial advice to the needs, emotions, and limitations of others. While it may be BEST for you to save $800 a month and you technically CAN make it happen, perhaps you also really love to eat out with your significant other or buy expensive shoes.
Female advisors likely also offer financial accountability and financial coaching. They can help you understand why you think about money the way you do, what has shaped your beliefs and habits, and how you can take small, realistic steps toward your long-term goals. On your terms.
Ready to Try Advice-Only Financial Planning?
If this sounds like the kind of financial support you’ve been looking for, Firm Footing Financial Planning is ready to help you build a clear, actionable plan. Whether you’re looking for financial coaching and mentorship or want to invest in a comprehensive or goal-focused financial plan, I offer hourly financial planning starting at $90 an hour to help you reach any goal. Set up your free 30-minute discovery call now to get to know me and see if we’re a good fit!
Still deciding if financial planning is right for you? I completely understand. Sign up now for my next free monthly Talk Money with Lisa group chat, where I invite you to ask me any financial question you might have and get my honest feedback. Firm Footing is here to help—no pressure, just guidance.
