Website ADV

Firm Footing Financial Planning Logo

Firm Footing Financial Planning

4509 33rd Ave S

Seattle, WA 98118

(206) 801-5493

www.firmfootingfp.com

 

Form ADV Part 2A – Firm Brochure

Dated: December 4, 2024

This Brochure provides information about the qualifications and business practices of Leece FP LLC doing business as Firm Footing Financial Planning. If you have any questions about the contents of this Brochure, please contact us at (206) 801-5493. The information in this Brochure has not been approved or verified by the United States Securities and Exchange Commission or by any state securities authority.  

Firm Footing Financial Planning is a registered investment adviser. Registration does not imply a certain level of skill or training. 

Additional information about Firm Footing Financial Planning also is available on the SEC’s website at www.adviserinfo.sec.gov, which can be found using the firm’s identification number, 331798.

 

Item 2: Material Changes

Since this is the first filing of the Form ADV Part 2A for Firm Footing Financial Planning, there are no material changes to report. In the future, any material changes made during the year will be reported here.

 

Item 3: Table of Contents

Item 1: Cover Page 1

Item 2: Material Changes 2

Item 3: Table of Contents 3

Item 4: Advisory Business 4

Item 5: Fees and Compensation 6

Item 6: Performance-Based Fees and Side-By-Side Management 8

Item 7: Types of Clients 8

Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss 8

Item 9: Disciplinary Information 10

Item 10: Other Financial Industry Activities and Affiliations 11

Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading 11

Item 12: Brokerage Practices 12

Item 13: Review of Accounts 13

Item 14: Client Referrals and Other Compensation 13

Item 15: Custody 13

Item 16: Investment Discretion 13

Item 17: Voting Client Securities 13

Item 18: Financial Information 13

Item 19: Requirements for State-Registered Advisers 14

Form ADV Part 2B – Brochure Supplement 15

 

Item 4: Advisory Business

Description of Advisory Firm

Firm Footing Financial Planning is an Investment Adviser principally located in the state of Washington. We are a limited liability company founded in November 2023. Firm Footing Financial Planning became registered as an investment adviser in 2024. Lisa Eaton is the principal owner and Chief Compliance Officer (“CCO”). 

As used in this brochure, the words “FFF”, “we”, “our firm”, “Advisor” and “us” refer to Firm Footing Financial Planning and the words “you”, “your” and “Client” refer to you as either a client or prospective client of our firm.

Types of Advisory Services

FFF is a fee-only firm, meaning the only compensation we receive is from our Clients for our services. From time to time, FFF recommends third-party professionals such as attorneys, accountants, tax advisors, insurance agents, or other financial professionals. Clients are never obligated to utilize any third-party professional we recommend. FFF is not affiliated with nor does FFF receive any compensation from third-party professionals we may recommend.

Financial Planning Services

Financial planning involves an evaluation of a Client’s current and future financial state by using currently known variables to predict future cash flows, asset values, and withdrawal plans. The key defining aspect of financial planning is that through the financial planning process, all questions, information, and analysis will be considered as they affect and are affected by the entire financial and life situation of the Client. Clients purchasing this service will receive a written report, providing the Client with a detailed financial plan designed to help achieve the Client’s stated financial goals and objectives.

We provide financial planning services on a limited scope one-time engagement. Financial Planning is available for Clients looking to address specific questions or issues. The Client may choose from one or more of the topics below to cover or other areas as requested and agreed to by FFF. The Client will be ultimately responsible for the implementation of the financial plan. 

In general, the financial plan will address some or all of the following areas of concern. The Client and FFF will work together to select specific areas to cover. These areas may include, but are not limited to, the following:

  • Business Planning: We provide consulting services for Clients who currently operate their own business, are considering starting a business, or are planning for an exit from their current business. Under this type of engagement, we work with you to assess your current situation, identify your objectives, and develop a plan aimed at achieving your goals. 
  • Cash Flow and Debt Management: We will conduct a review of your income and expenses to determine your current surplus or deficit along with advice on prioritizing how any surplus should be used or how to reduce expenses if they exceed your income. Advice may also be provided on which debts to pay off first based on factors such as the interest rate of the debt and any income tax ramifications. We may also recommend what we believe to be an appropriate cash reserve that should be considered for emergencies and other financial goals, along with a review of accounts (such as money market funds) for such reserves, plus strategies to save desired amounts.
  • College Savings: Includes projecting the amount that will be needed to achieve college or other post-secondary education funding goals, along with advice on ways for you to save the desired amount. Recommendations as to savings strategies are included, and, if needed, we will review your financial picture as it relates to eligibility for financial aid or the best way to contribute to children and grandchildren (if appropriate). 
  • Employee Benefits Optimization: We will provide review and analysis as to whether you, as an employee, are taking the maximum advantage possible of your employee benefits. If you are a business owner, we will consider and/or recommend the various benefit programs that can be structured to meet both business and personal retirement goals.
  • Estate Planning: This usually includes an analysis of your exposure to estate taxes and your current estate plan, which may include whether you have a will, powers of attorney, trusts, and other related documents. Our advice also typically includes ways for you to minimize or avoid future estate taxes by implementing appropriate estate planning strategies such as the use of applicable trusts.  We always recommend that you consult with a qualified attorney when you initiate, update, or complete estate planning activities. We may provide you with contact information for attorneys who specialize in estate planning when you wish to hire an attorney for such purposes. From time-to-time, we will participate in meetings or phone calls between you and your attorney with your approval or request.
  • Financial Goals: We will help Clients identify financial goals and develop a plan to reach them. We will identify what you plan to accomplish, what resources you will need to make it happen, how much time you will need to reach the goal, and how much you should budget for your goal.
  • Insurance: Review of existing policies to ensure proper coverage for life, health, disability, long-term care, liability, home, and automobile.
  • Investment Analysis: This may involve developing an asset allocation strategy to meet Clients’ financial goals and risk tolerance, providing information on investment vehicles and strategies, reviewing employee stock options, as well as assisting you in establishing your own investment account at a selected broker/dealer or custodian. The strategies and types of investments we may recommend are further discussed in Item 8 of this brochure.
  • Retirement Planning: Our retirement planning services typically include projections of your likelihood of achieving your financial goals, typically focusing on financial independence as the primary objective. For situations where projections show less than the desired results, we may make recommendations, including those that may impact the original projections by adjusting certain variables (e.g., working longer, saving more, spending less, taking more risk with investments).

    If you are near retirement or already retired, advice may be given on appropriate distribution strategies to minimize the likelihood of running out of money or having to adversely alter spending during your retirement years.
  • Risk Management: A risk management review includes an analysis of your exposure to major risks that could have a significant adverse impact on your financial picture, such as premature death, disability, property and casualty losses, or the need for long-term care planning. Advice may be provided on ways to minimize such risks and about weighing the costs of purchasing insurance versus the benefits of doing so and, likewise, the potential cost of not purchasing insurance (“self-insuring”).
  • Tax Planning Strategies: Advice may include ways to minimize current and future income taxes as a part of your overall financial planning picture. For example, we may make recommendations on which type of account(s) or specific investments should be owned based in part on their “tax efficiency,” with the consideration that there is always a possibility of future changes to federal, state or local tax laws and rates that may impact your situation.

We recommend that you consult with a qualified tax professional before initiating any tax planning strategy, and we may provide you with contact information for accountants or attorneys who specialize in this area if you wish to hire someone for such purposes. We will participate in meetings or phone calls between you and your tax professional with your approval.

Financial Education Service

FFF provides services focused on personal financial education. Financial education focuses on increasing the client’s understanding of terms, concepts and ideas which may or may not apply to a client’s personal financial situation. Specific guidance on personal cash flow and budgeting can be provided, but no other aspects of a personal financial plan are addressed with this service.

Client Tailored Services and Client Imposed Restrictions

We tailor the delivery of our services to meet the individual needs of our Clients. We consult with Clients initially and on an ongoing basis, through the duration of their engagement with us, to determine risk tolerance, time horizon and other factors that may impact the Clients’ investment and/or planning needs. 

Clients are able to specify, within reason, any restrictions they would like to place as it pertains to individual securities and/or sectors that will be advised on or recommended. All such requests must be provided to FFF in writing. FFF will notify Clients if they are unable to accommodate any requests.  

Wrap Fee Programs

We do not participate in wrap fee programs. 

Assets Under Management

FFF does not manage Client’s assets. 

Item 5: Fees and Compensation

Please note, unless a Client has received this brochure at least 48 hours prior to signing an Advisory Contract, the Advisory Contract may be terminated by the Client within five (5) business days of signing the Advisory Contract without penalty or incurring any fees. 

How we are paid depends on the type of advisory services we perform. Below is a brief description of our fees, however, you should review your executed Advisory Contract for more detailed information regarding the exact fees you will be paying. No increase to the agreed-upon advisory fees outlined in the Advisory Contract shall occur without prior Client consent. 

Financial Planning

We charge an hourly fee for Financial Planning. Our hourly rate is $250. Fees are negotiable and the final agreed upon fee will be outlined in your Advisory Contract. FFF collects a portion of the fee to be collected in advance with the remainder due upon completion of the services. FFF will not bill an amount above $500, 6 months or more in advance of rendering the services. 

Financial Education Service

We charge an hourly fee for our Financial Education Service. Our hourly rate is $90. Fees are negotiable and the final agreed upon fee will be outlined in your Advisory Contract. FFF collects a portion of the fee to be collected in advance with the remainder due upon completion of the services. FFF will not bill an amount above $500 more than 6 months or more in advance of rendering the services.  

Fee Payment

Fees are paid by electronic funds transfer (EFT) or check. We use an independent third party payment processor in which the Client can securely input their banking information and pay their fee. We do not have access to the Client’s banking information at any time. The Client will be provided with their own secure portal in order to make payments.

Per WAC 460-24A-135 – Each time the Adviser charges a fee, the Adviser will send the Client a written invoice, including the fee, the formula used to calculate the fee, the fee calculation itself, and the time period covered by the fee.

Other Types of Fees and Expenses

When implementing an investment recommendation, the Client may incur additional fees such as brokerage commissions, transaction fees, and other related costs and expenses. Clients may incur certain charges imposed by broker-dealers, and other third parties such as custodial fees, deferred sales charges, odd-lot differentials, transfer taxes, wire transfer, and electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions. Mutual fund and exchange-traded funds also charge internal management fees, which are disclosed in a fund’s prospectus. Such charges, fees, and commissions are exclusive of and in addition to our fee, and we shall not receive any portion of these commissions, fees, and costs.

Clients may incur fees from third-party professionals such as accountants and attorneys that FFF may recommend, upon Client request. Such fees are separate and distinct from FFF’s advisory fees.

Terminations and Refunds

For Financial Planning services, this service will automatically terminate 12 months after the contract date. Clients may terminate at any time provided written notice. If fees are paid in advance, a prorated refund will be given, if applicable, upon termination of the Advisory Contract for any unearned fee. For fees paid in arrears, Client shall be charged a pro-rata fee based upon the number of hours of work done up to the date of termination. In event of termination prior to completion of the project, any completed deliverables will be provided to the client.  

For Financial Education services, this service will automatically terminate 6 months after the contract date. Clients may terminate at any time provided written notice. If fees are paid in advance, a prorated refund  based on the number of hours of work performed will be given, if applicable, upon termination of the Advisory Contract for any unearned fee. For fees paid in arrears, Client shall be charged a pro-rata fee based upon the number of hours of work done up to the date of termination. In event of termination prior to completion of the project, any completed deliverables will be provided to the client.  

Sale of Securities or Other Investment Products

Advisor and its supervised persons do not accept compensation for the sale of securities or other investment products including asset-based sales charges or service fees from the sale of mutual funds.

Item 6: Performance-Based Fees and Side-By-Side Management

We do not offer performance-based fees and do not engage in side-by-side management.

Item 7: Types of Clients

We provide financial planning services to individuals, couples, and families. 

We do not have a minimum account size requirement to open or maintain an account.

Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss

Below is a brief description of our methods of analysis and primary investment strategies when we provide securities recommendations in the context of a financial plan. 

Methods of Analysis

Modern Portfolio Theory (MPT)

The underlying principles of MPT are:

  • Investors are risk averse. The only acceptable risk is that which is adequately compensated by an expected return. Risk and investment return are related and an increase in risk requires an increased expected return.
  • Markets are efficient. The same market information is available to all investors at the same time. The market prices every security fairly based upon this equal availability of information.
  • The design of the portfolio as a whole is more important than the selection of any particular security. The appropriate allocation of capital among asset classes will have far more influence on long-term portfolio performance than the selection of individual securities.
  • Investing for the long-term (preferably longer than ten years) becomes critical to investment success because it allows the long-term characteristics of the asset classes to surface.
  • Increasing diversification of the portfolio with lower correlated asset class positions can decrease portfolio risk. Correlation is the statistical term for the extent to which two asset classes move in tandem or opposition to one another.

Investment Strategies

Asset Allocation 

In recommending our investment strategy, we begin by attempting to identify an appropriate ratio of equities, fixed income, and cash (i.e. “asset allocation”) suitable to the Client’s investment goals and risk tolerance.

A risk of asset allocation is that the Client may not participate in sharp increases in a particular security, industry or market sector. Another risk is that the ratio of equities, fixed income, and cash will change over time due to stock and market movements and, if not corrected, will no longer be appropriate for the Client’s goals. The Client is responsible for implementing any investment strategies. 

Passive Investment Management 

Passive investing involves building portfolios that are composed of various distinct asset classes. The asset classes are weighted in a manner to achieve the desired relationship between correlation, risk, and return. Funds that passively capture the returns of the desired asset classes are placed in the portfolio. The funds that are used to build passive portfolios are typically index mutual funds or exchange-traded funds.

Passive investment management is characterized by low portfolio expenses (i.e. the funds inside the portfolio have low internal costs), minimal trading costs (due to infrequent trading activity), and relative tax efficiency (because the funds inside the portfolio are tax efficient and turnover inside the portfolio is minimal).

In contrast, active management involves a single manager or managers who employ some method, strategy or technique to construct a portfolio that is intended to generate returns that are greater than the broader market or a designated benchmark. 

Long-term/Short-term purchases 

We recommend that Clients purchase and generally hold securities in their account for a year or longer. Short-term purchases may be appropriate when:

 

  • We believe the securities to be currently undervalued, and/or
  • We want exposure to a particular asset class over time, regardless of the current projection for this class.

 

A risk in a long-term purchase strategy is that by holding the security for this length of time, we may not take advantage of short-term gains that could be profitable to a client. Moreover, if our predictions are incorrect, a security may decline sharply in value before we make the decision to sell.

Material Risks Involved

FFF does not provide investment management, however investment recommendations may be made as part of the financial planning services. All investing strategies we offer involve risk and may result in a loss of your original investment which you should be prepared to bear. Many of these risks apply equally to stocks, bonds, commodities, and any other investment or security. Material risks associated with our investment strategies are listed below.

Market Risk: Market risk involves the possibility that an investment’s current market value will fall because of a general market decline, reducing the value of the investment regardless of the operational success of the issuer’s operations or its financial condition.

Strategy Risk: The Adviser’s investment strategies and/or investment techniques may not work as intended. 

Small and Medium Cap Company Risk: Securities of companies with small and medium market capitalizations are often more volatile and less liquid than investments in larger companies. Small and medium cap companies may face a greater risk of business failure, which could increase the volatility of the Client’s portfolio.

Turnover Risk: Actively managed mutual funds tend to have a higher turnover rate than passive funds. A high portfolio turnover would result in higher transaction costs and in higher taxes when shares are held in a taxable account. These factors may negatively affect the account’s performance.

Limited markets: Certain securities may be less liquid (harder to sell or buy) and their prices may at times be more volatile than at other times. Under certain market conditions, we may be unable to sell or liquidate investments at prices we consider reasonable or favorable or find buyers at any price. 

Interest Rate Risk: Bond (fixed income) prices generally fall when interest rates rise, and the value may fall below par value or the principal investment. The opposite is also generally true: bond prices generally rise when interest rates fall. In general, fixed income securities with longer maturities are more sensitive to these price changes. Most other investments are also sensitive to the level and direction of interest rates.

Legal or Legislative Risk: Legislative changes or Court rulings may impact the value of investments, or the securities’ claim on the issuer’s assets and finances.

Inflation: Inflation may erode the buying power of your investment portfolio, even if the dollar value of your investments remains the same.

Risks Associated with Securities

Apart from the general risks outlined above which apply to all types of investments, specific securities may have other risks.

Corporate Bonds are debt securities to borrow money. Generally, issuers pay investors periodic interest and repay the amount borrowed either periodically during the life of the security and/or at maturity. Alternatively, investors can purchase other debt securities, such as zero coupon bonds, which do not pay current interest, but rather are priced at a discount from their face values and their values accrete over time to face value at maturity. The market prices of debt securities fluctuate depending on factors such as interest rates, credit quality, and maturity. In general, market prices of debt securities decline when interest rates rise and increase when interest rates fall. The longer the time to a bond’s maturity, the greater its interest rate risk.

Exchange Traded Funds prices may vary significantly from the Net Asset Value due to market conditions. Certain Exchange Traded Funds may not track underlying benchmarks as expected. ETFs are also subject to the following risks: (i) an ETF’s shares may trade at a market price that is above (premium) or below (discount) their net asset value and an ETF purchased at a premium may ultimately be sold at a discount; (ii) trading of an ETF’s shares may be halted if the listing exchange’s officials deem such action appropriate, the shares are delisted from the exchange, or the activation of market-wide “circuit breakers” (which are tied to large decreases in stock prices) halts stock trading generally. The Adviser has no control over the risks taken by the underlying funds in which the Clients invest.

Municipal Bonds are debt obligations generally issued to obtain funds for various public purposes, including the construction of public facilities. Municipal bonds pay a lower rate of return than most other types of bonds. However, because of a municipal bond’s tax-favored status, investors should compare the relative after-tax return to the after-tax return of other bonds, depending on the investor’s tax bracket. Investing in municipal bonds carries the same general risks as investing in bonds in general. Those risks include interest rate risk, reinvestment risk, inflation risk, market risk, call or redemption risk, credit risk, and liquidity and valuation risk.

Mutual Funds When a Client invests in open-end mutual funds or ETFs, the Client indirectly bears its proportionate share of any fees and expenses payable directly by those funds. Therefore, the Client will incur higher expenses, many of which may be duplicative. In addition, the Client’s overall portfolio may be affected by losses of an underlying fund and the level of risk arising from the investment practices of an underlying fund (such as the use of derivatives).

Item 9: Disciplinary Information

Criminal or Civil Actions

FFF and its management persons have not been involved in any criminal or civil action. 

Administrative Enforcement Proceedings

FFF and its management persons have not been involved in any administrative enforcement proceedings.

Self-Regulatory Organization Enforcement Proceedings

FFF and its management persons have not been involved in any self-regulatory organization (SRO) proceedings.

Item 10: Other Financial Industry Activities and Affiliations

Broker-Dealer Affiliation 

Neither FFF or its management persons is registered, or have an application pending to register, as a broker-dealer or a registered representative of a broker-dealer.

Other Affiliations 

Neither FFF or its management persons is registered, or have an application pending to register, as a futures commission merchant, commodity pool operator, commodity trading advisor, or an associated person of the foregoing entities.

Related Persons 

Neither FFF or its management persons have any relationship or arrangement with any outside financial industry related parties.

Lisa Eaton is a Tax Preparer with CPA Dream Team. In this position, Lisa Eaton provides tax accounting services to individuals and businesses. During February, March, and April, Lisa Eaton devotes approximately 30 hours per week of her time, all of which is during trading hours. For the remainder of the year, Lisa Eaton devotes approximately 5 hours per week to the activity, all of which occur during trading hours. 

This creates a conflict of interest because Lisa Eaton has an incentive to refer Clients between CPA Dream Team and FFF, although neither party receives compensation for Client referrals. To mitigate the existence of this conflict, as a fiduciary Lisa Eaton has a duty to act solely in the best interests of each Client and will only recommend services appropriate to the Client’s circumstances. Clients are under no obligation to act upon the recommendations. In addition, Clients utilizing services of both entities will engage and remit payment to each business separately.

Recommendations or Selections of Other Investment Advisers

FFF does not recommend or select other investment advisers for our clients. 

Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading

As a fiduciary, our firm has a duty of utmost good faith to act solely in the best interests of each Client. Our Clients entrust us with their funds and personal information, which in turn places a high standard on our conduct and integrity. Our fiduciary duty is a core aspect of our Code of Ethics and represents the expected basis of all of our dealings. The firm also accepts the obligation not only to comply with the mandates and requirements of all applicable laws and regulations but also to take responsibility to act in an ethical and professionally responsible manner in all professional services and activities. 

Code of Ethics Description

This Code of Ethics does not attempt to identify all possible conflicts of interest, and compliance with each of its specific provisions will not shield our firm or its access persons from liability for misconduct that violates a fiduciary duty to our Clients. A summary of the Code of Ethics’ Principles is outlined below.

  • Integrity – Access persons shall offer and provide professional services with integrity.
  • Objectivity – Access persons shall be objective in providing professional services to Clients. 
  • Competence – Access persons shall provide services to Clients competently and maintain the necessary knowledge and skill to continue to do so in those areas in which they are engaged.
  • Fairness – Access persons shall perform professional services in a manner that is fair and reasonable to Clients, principals, partners, and employers, and shall disclose conflict(s) of interest in providing such services.
  • Confidentiality – Access persons shall not disclose confidential Client information without the specific consent of the Client unless in response to proper legal process, or as required by law.
  • Professionalism – Access persons conduct in all matters shall reflect the credit of the profession.
  • Diligence – Access persons shall act diligently in providing professional services.

We periodically review and amend our Code of Ethics to ensure that it remains current, and we require all firm access persons to attest to their understanding of and adherence to the Code of Ethics at least annually. Our firm will provide a copy of its Code of Ethics to any Client or prospective Client upon request.

Investment Recommendations Involving a Material Financial Interest and Conflicts of Interest

Neither our firm, its access persons, or any related person is authorized to recommend to a Client or effect a transaction for a Client, involving any security in which our firm or a related person has a material financial interest, such as in the capacity as an underwriter, adviser to the issuer, principal transaction, among others. 

Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of Interest

Our firm and/or related persons do not invest in the same securities that we recommend to Clients. 

Trading Securities At/Around the Same Time as Client’s Securities

Neither our firm or its related persons buys or sells securities for client accounts at or about the same time that we or a related person buys or sells the same securities for our own accounts. 

Item 12: Brokerage Practices

Factors Used to Select Custodians

As a fee-only financial planner who does not offer Investment Management Services, we do not have a concern over which custodians a Client may choose in order to implement our investment recommendations.

Research and Other Soft-Dollar Benefits

As a fee-only financial planner who does not offer Investment Management Services, we do not have any soft-dollar arrangements with broker-dealers.

Brokerage for Client Referrals

We receive no referrals from a custodian, broker-dealer or third party in exchange for using that custodian, broker-dealer or third party.

Clients Directing Which Broker/Dealer/Custodian to Use

As a fee-only financial planner who does not offer Investment Management Services, we do not have a concern over which custodians a Client may choose in order to implement our investment recommendations.

Aggregating (Block) Trading for Multiple Client Accounts

Some investment advisers execute Client accounts on an aggregated basis as a way to lower expenses. As a fee-only financial planner who does not offer Investment Management Services, we do not execute trades on behalf of Clients. As a result, it is up to the Client to negotiate their own trading costs with their custodian.

Item 13: Review of Accounts

Periodic Reviews

Lisa Eaton, Owner and CCO of FFF, will work with Clients to obtain current information regarding their assets and investment holdings and will review this information as part of our financial planning services. 

Triggers of Reviews

Clients may request for us to perform a special review of their financial plan and/or portfolio.

Review Reports

FFF does not provide specific reports to Clients, other than financial plans. 

Item 14: Client Referrals and Other Compensation

Compensation Received by Firm Footing Financial Planning 

FFF is a fee-only firm that is compensated solely by its Clients. FFF does not receive commissions or other sales-related compensation. 

Client Referrals from Solicitors

FFF does not, directly or indirectly, compensate any person who is not advisory personnel for Client referrals.

Item 15: Custody

FFF does not accept custody of Client funds.

Item 16: Investment Discretion

We do not provide Investment Management Services, and therefore do not exercise discretion.

Item 17: Voting Client Securities

We do not vote Client proxies. Therefore, Clients maintain exclusive responsibility for: (1) voting proxies, and (2) acting on corporate actions pertaining to the Client’s investment assets. The Client shall instruct the Client’s qualified custodian to forward to the Client copies of all proxies and shareholder communications relating to the Client’s investment assets. If the Client has any questions on a particular proxy vote, they may contact us at the number listed on the cover of this brochure.

In most cases, you will receive proxy materials directly from the account custodian. However, in the event we were to receive any written or electronic proxy materials, we would forward them directly to you by mail, unless you have authorized our firm to contact you by electronic mail, in which case, we would forward you any electronic solicitation to vote proxies.

Item 18: Financial Information

We have no financial commitment that impairs our ability to meet contractual and fiduciary commitments to our Clients, nor have we been the subject of any bankruptcy proceeding. We do not have custody of Client funds or securities, except as disclosed in Item 15 above, or require or solicit prepayment of more than $500 in fees six months or more in advance. 

Item 19: Requirements for State-Registered Advisers

Principal Officers

Lisa Eaton serves as FFF’s sole principal and CCO. Information about Lisa Eaton’s education, business background, and outside business activities can be found in her ADV Part 2B, Brochure Supplement attached to this Brochure.

Outside Business

All outside business information, if applicable, of FFF is disclosed in Item 10 of this Brochure.

Performance-Based Fees

Neither FFF or Lisa Eaton is compensated by performance-based fees.

Material Disciplinary Disclosures

No management person at FFF has ever been involved in an arbitration claim of any kind or been found liable in a civil, self-regulatory organization, or administrative proceeding.

Material Relationships That Management Persons Have With Issuers of Securities

FFF nor Lisa Eaton have any relationship or arrangement with issuers of securities.

Item 1: Cover Page

Firm Footing Financial Planning

4509 33rd Ave S

Seattle, WA 98118

(206) 801-5493

Form ADV Part 2B – Brochure Supplement

Dated: December 4, 2024

For

Lisa Eaton 

Owner and Chief Compliance Officer

This brochure supplement provides information about Lisa Eaton that supplements the Leece FP LLC doing business as Firm Footing Financial Planning (“FFF”) brochure. You should have received a copy of that brochure. Please contact Lisa Eaton if you did not receive FFF’s brochure or if you have any questions about the contents of this supplement.

Additional information about Lisa Eaton is available on the SEC’s website at www.adviserinfo.sec.gov which can be found using the identification number 7930990.

Item 2: Educational Background and Business Experience

Lisa Eaton

Born: 1971

Educational Background

  • 2024 – Masters in Personal Financial Planning, Kansas State University
  • 2001 – Doctorate in Physical Therapy, Creighton University
  • 1992 – Bachelors of Arts, University of Notre Dame

Business Experience

  • 11/2023 – Present, Firm Footing Financial Planning, Owner and CCO
  • 12/2023 – Present, CPA Dream Team, Tax Preparer 
  • 07/2013 – 03/2024, Cascade Dizziness Physical Therapy, Owner and Physical Therapist 

Item 3: Disciplinary Information

Lisa Eaton has never been involved in an arbitration claim of any kind or been found liable in a civil, self-regulatory organization, or administrative proceeding.

Item 4: Other Business Activities

Lisa Eaton is a Tax Preparer with CPA Dream Team. In this position, Lisa Eaton provides tax accounting services to individuals and businesses. During February, March, and April, Lisa Eaton devotes approximately 30 hours per week of her time, all of which is during trading hours. For the remainder of the year, Lisa Eaton devotes approximately 5 hours per week to the activity, all of which occur during trading hours. 

This creates a conflict of interest because Lisa Eaton has an incentive to refer Clients between CPA Dream Team and FFF, although neither party receives compensation for Client referrals. To mitigate the existence of this conflict, as a fiduciary Lisa Eaton has a duty to act solely in the best interests of each Client and will only recommend services appropriate to the Client’s circumstances. Clients are under no obligation to act upon the recommendations. In addition, Clients utilizing services of both entities will engage and remit payment to each business separately.

Item 5: Additional Compensation

Lisa Eaton does not receive any economic benefit from any person, company, or organization, in exchange for providing Clients advisory services through FFF.

Item 6: Supervision

Lisa Eaton as Chief Compliance Officer of FFF, supervises the advisory activities of our firm. Lisa Eaton is bound by and will adhere to the firm’s policies and procedures and Code of Ethics. Clients may contact Lisa Eaton at the phone number on this brochure supplement.

Item 7: Requirements for State Registered Advisers

Lisa Eaton has NOT been involved in an arbitration, civil proceeding, self-regulatory proceeding, administrative proceeding, or a bankruptcy petition.