Hi, I’m Lisa Eaton, founder of Firm Footing Financial Planning. My mission is to make financial planning accessible, affordable, and digestable for ALL.

I want to create a safe space for my clients to discuss financial concerns, mistakes, worries, hopes, and dreams. Without feeling intimidated by complicated jargon, a stuffy, formal environment, or the typical suit-wearing, slick personalities you often find in the financial services industry.

I started this business to serve people who would otherwise not choose to work with a financial planner—because of cost, intimidation, or a sense that they don’t belong in these types of “wealth conversations”. You can rely on me for unbiased knowledge and advice, but I’m also a teacher who helps people grow their understanding of and comfort with their financial life.

This is a second career for me. I was a physical therapist for many years, and I loved working one-on-one with people to find the best path to better health. I take that same relationship-first mindset and apply it to personal finances. Let me help you solve the financial puzzles in your life!